Have you heard people saying that social media affects search engine ranking of websites significantly, but still don’t know why they say so? If yes, then make sure you spend a few minutes to read through this article. Here, we will be discussing about the link between SEO and social media.
You can increase awareness about your website’s content or the brand you are promoting through your website using social media activities. This increase in familiarity can eventually result in links. Let us explain with an example; suppose you have posted a video showcasing a new product and it has been shared several times on Twitter. When one such tweet is noticed by a user who owns a blog or a reporter representing a popular publication, he might decide to write a post or article on the showcased product with links redirecting visitors to the video or the product’s website. This shows how social media helps in producing high quality backlinks.Activities on one of the leading social networks Google+ are used by Google for personalizing search results when users are signed into their respective Google accounts. If
a Google+ user you are connected with have posted on the social network, +1ed any page or reviewed any business you are looking for, you will see that result appearing higher. This happens just because you are connected with the person. Bing uses the same ploy, but based on Facebook activities of the users’ friends.
You can use social media for taking your name to a much wider audience. This in turn, will make your targeted customers more aware about your brand and you will soon see more people looking for your company and its offerings. When Google finds that the number of people looking for your brand is increasing rapidly, it assumes that your brand is more popular than the brands that are not searched for so frequently. This assumption forces Google to award you a higher ranking.
You can see your search engine ranking increasing even by just getting mentioned (without use of any hyperlink) on a site or blog. The term Google uses for such events is “co-citation”. For Google, co-citation is one type of brand signal. Social media’s ability of increasing popularity of brands and spurring conversations on them can give birth to several co-citations.
You can use social media for increasing the traffic volume coming to your site. How much traffic your site gets is one of the main factors deciding its search engine ranking. It has been found that in the majority of the cases, items that drive maximum traffic after being shared on a social network are event listings, blog posts, and videos. A website’s homepage or any other category page it has rarely has so much impact on users of different social media platforms. If you want to see better SEO for your site through the above mentioned contents, you must make sure that they are engaging enough. Visitors will spend considerable time to check the content only if they find it interesting. You will never experience increase in traffic to your website if visitors bounce right away without watching the entire video or reading through the entire article posted by you. Search engines are capable of measuring three metrics; they are: time spent on website, pages checked per visit and bounce rate and determine a site’s search engine ranking based on them.