The world now knows about a number of highly effective SEO tools,  however,  the advent of all those tools hasn’t been able to reduce the importance of backlinks for SEO. In this article, we will be discussing why backlinks still hold so much importance for search engine optimization.


Before explaining why backlinks are still important for SEO,  let us first explain what backlinks actually are; this will make the article comprehensible even to people who are not aware of the technical side of SEO. The term “backlink” can be defined as any link that directs visitors towards a website or blog. The other term used for these links is “inbound links”.

Now, we will be discussing about the actual topic of this article i.e. why backlinks are important for SEO. The pointers below will educate you about the same:



  • There are few other SEO tools that can help you to increase your website’s search engine ranking as effectively as backlinks. If you manage to get high quality links towards different pages of your site, you will automatically see the site’s search engine ranking improving. For best results, you should use a variety of anchor texts and those anchor texts should be present on high quality domains and niche blogs.
  • One of the biggest issues new website owners face is getting Google to index their website quickly. If you are launching a new site and want it to be indexed promptly, you should use backlinks from any active, high traffic website; this will get your website indexed by Google faster than you may have ever expected.
  • Backlinks also possess the ability to improve page rank. Website owners who manage to obtain links back from the high quality high PR websites can expect to see their PR improving almost instantly.

One thing you must keep in mind that for enjoying all the above mentioned benefits of backlinks, you must make sure that you are using quality backlinks  and for that you will need to know what quality backlinks are. Let us explain.

You may use backlinks coming from any website related to your site’s content. You can obtain backlinks even from suitable niche websites. For instance, suppose you run a blog that informs readers about web 2.0, technology, and blogging; however, the backlinks you are using have come from a health or finance website. Those backlinks will never be categorized as quality backlinks. In this case, to ensure that all back links are quality, you must get them from technology websites. To make the process a bit easier, you can build more than 2 sites and try linking them by generating backlinks. However, make sure that your websites are not on the same IP if you want this ploy to be effective. If the IP used is same, Google will take little time to catch you and take necessary steps against you.

There are many blog and website owners who opt for link exchange for getting backlinks. This is not a wrong process, but only it is done in the right manner. Remember, you will be benefited only if you exchange links with trustworthy and popular websites. Getting links from bad websites instead of improving your site’s search engine ranking will turn out to be hazardous for its health.

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